November 22, 2007, Shanghai, China – Montblanc, the world’s leading luxury company, unveils its worldwide largest boutique in Shanghai CITIC Square in China today.
Located in one of the most prestigious shopping malls in China, the two-story Montblanc boutique covers a total of 610 square meters. The first floor of the boutique is reserved exclusively for women, highlighting exquisite female jewels, especially the renowned Montblanc High Jewelry. The second floor contains Montblanc’s luxury items including the Haute Horlogerie Montblanc Collection Villeret 1858 that epitomizes 150 years of traditional Swiss handmade craftsmanship.
Shanghai CITIC Boutique unveiling
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The granite stone from the Mont Blanc Mountain, the highest peak in Europe, epitomizes the essence of Montblanc given its timeless craftsmanship. And the authentic artwork of Stephan Huber, a revered European painter, deftly captures Montblanc’s roots in art and culture.
“China has huge potential for the future as it is now Montblanc’s No. 1 market in Asia and No. 5 market in the world.” said Mr. Lutz Bethge, CEO and Managing Director of Montblanc International, “The launch of the worldwide largest Montblanc boutique in Shanghai has fully demonstrated our confidence and commitment to this revered country. We will bring the best Montblanc artpieces to meet the needs of the sophisticated Chinese customers.”
“China has huge potential for the future as it is now Montblanc’s No. 1 market in Asia and No. 5 market in the world.” said Mr. Lutz Bethge, CEO and Managing Director of Montblanc International, “The launch of the worldwide largest Montblanc boutique in Shanghai has fully demonstrated our confidence and commitment to this revered country. We will bring the best Montblanc artpieces to meet the needs of the sophisticated Chinese customers.”
Aside from luxury items including female jewelry, watches, leather goods, writing instruments and accessories, the new boutique will also feature limited editions and exclusive products to celebrate this grand opening:
• Etoile de Montblanc Haute Joaillerie: Five High Jewelry with the flawless “Montblanc Diamond.” Breathtaking not only due to its extremely high standard of carat, color and clarity, but also because of the unique cut that is owned and patented by Montblanc. Artistically cut to resemble the Montblanc star, the high degree of clarity and color produces a brilliant diamond.
• Solitaire Ring with the patented Montblanc star diamond, only for the most unique Montblanc ladies who admire the romance and true love.
• Etoile de Montblanc Haute Joaillerie: Five High Jewelry with the flawless “Montblanc Diamond.” Breathtaking not only due to its extremely high standard of carat, color and clarity, but also because of the unique cut that is owned and patented by Montblanc. Artistically cut to resemble the Montblanc star, the high degree of clarity and color produces a brilliant diamond.
• Solitaire Ring with the patented Montblanc star diamond, only for the most unique Montblanc ladies who admire the romance and true love.
• Pink gold Montblanc 4810, a new interpretation of the classical bracelet, pendant and rings, whereby the simple round form changes into a flattering star shape.
• Montblanc Collection Villeret 1858 -- Seconde Authentique “Unique piece „Haute Joaillerie”, only ONE in the world to celebrate the grand moment of the CITIC boutique opening
• Starisma-Alcina leather bag, a limited edition (only six) for Montblanc’s CITIC boutique. An invitingly supple leather bag with 300 diamonds forming the Montblanc logo
• Boheme Papillon, five individual designs customized to the five most beautiful countries: China (available in Montblanc CITIC boutique), USA, France, Japan and Italy.
• Montblanc Collection Villeret 1858 -- Seconde Authentique “Unique piece „Haute Joaillerie”, only ONE in the world to celebrate the grand moment of the CITIC boutique opening
• Starisma-Alcina leather bag, a limited edition (only six) for Montblanc’s CITIC boutique. An invitingly supple leather bag with 300 diamonds forming the Montblanc logo
• Boheme Papillon, five individual designs customized to the five most beautiful countries: China (available in Montblanc CITIC boutique), USA, France, Japan and Italy.
• Prince Rainier III Pen, inspired by the Monaco royal crown and emblem, only 81 of these pens are available in the world
• The Emerald Collection, (including watch, pen and cufflinks), is a venerable set for the Montblanc gentleman who exudes prestige and generosity in all facets of his life.
“Montblanc items are timeless luxury art pieces crafted by the mind,” said Mr. James Siano, President and CEO of Montblanc Asia Pacific, “with the opening of Montblanc’s worldwide largest boutique in Shanghai, we hope that Chinese customers will enjoy the timeless design and unmistakable values presented by Montblanc, values such as tradition and fine craftsmanship; and an appreciation of the essentials: thoughts, feelings, aesthetics and culture.”
• The Emerald Collection, (including watch, pen and cufflinks), is a venerable set for the Montblanc gentleman who exudes prestige and generosity in all facets of his life.
“Montblanc items are timeless luxury art pieces crafted by the mind,” said Mr. James Siano, President and CEO of Montblanc Asia Pacific, “with the opening of Montblanc’s worldwide largest boutique in Shanghai, we hope that Chinese customers will enjoy the timeless design and unmistakable values presented by Montblanc, values such as tradition and fine craftsmanship; and an appreciation of the essentials: thoughts, feelings, aesthetics and culture.”
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