To fight the worldwide issue of illiteracy and to emphasize the importance of the written word Montblanc, in cooperation with UNICEF, asked 149 celebrities such as Mikhail Gorbatchev, Bianca Jagger, Nadja Auermann and Luciano Pavarotti to write a personal statement beginning with, “I like to write because…” with a "Montblanc Meisterstück 149" fountain pen.

The statements, as well as the fountain pens with the celebrity’s engraved signature, were then auctioned off with all proceeds going directly to UNICEF.