In 2009 Montblanc reinforced its commitment to UNICEF with the launch of its global “Signature for Good” initiative. In this regard, Montblanc developed a unique collection of writing instruments, jewellery and accessories to help raise funds to support UNICEF in their work to provide a quality education to all children. For every piece in the Signature for Good collection sold in the US from June 1, 2009 until May 31, 2010, Montblanc donated 10% of the retail price to support UNICEF's education programs, guaranteeing a minimum of US $1.5 million worldwide from this and other programs.