Sylvie Fleury

Since the 1990s, Geneva artist Sylvie Fleury, born in 1961, has become well known in the art world through her exquisitely colorful, glamorous staging of luxury articles and advertising slogans. Like the Pop artists, Fleury analyses advertising, consumption and popular culture, triggering discussion of the relationship between art and commerce. She questions the beautiful appearance of luxury articles elevated to the rank of artworks, emphasizing their fetishist nature and unmasking the longing and the wishful thinking in our society. Fleury’s work has often been compared to Jeff Koons’. The shimmering or fluffy surfaces transmit the specific message of modified and out-of-context objects. Aesthetic manipulation, desire and satisfaction of a lust for consumption culminate in valuable surfaces. In the Montblanc Art Bags range, Fleury designed the "Kustom Bag Kommando" sculpture in 2002. This work continues a series that also includes a production of shopping bags of famous luxury brands staged by the artist in the 1990s. "Shopping bags are images walking along the street, containers that, like pictures, designate the secrets of their contents," explains Fleury, who considers a shopping bag adorned with a flame design an allegory for an energetic transformation of the person carrying it.

Montblanc Art to Go

  • About the Project

  • Jean-Marc Bustamante

  • Zou Cao

  • Gary Hume

  • Ma Jun

  • David LaChapelle

  • Huang Min

  • Marcel van Eeden

  • Anne & Patrick Poinier

  • Sylvie Fleury

  • Sam Taylor Wood

Your Wish List is currently empty.

If you have a Wish List saved under your montblanc.com account, please sign in.

Please sign in or register now.

Open  Arts & Culture Overview

Open  Arts & Culture Overview

Discover the world of arts & culture

  • Cultural Foundation

    The Montblanc Cultural Foundation has been committed to cultural projects worldwide since 1992.

     
  • Art

    Learn here which international art projects and institutions are promoted by Montblanc.

     
  • Theater

    By supporting theater projects worldwide, we continue the rich tradition of storytelling.

     
  • Music

    Montblanc is committed to various international music projects. Learn more about it here.

     
  • Montblanc De La Culture

    Since 1992 the Montblanc de la Culture Arts Patronage Award has been honoring special merits on culture.

     
preload icon preload icon