This famous claim “Montblanc - The Art of Writing” was launched and became a model for many brands in the luxury field.

The fountain pen - an ideal writing instrument - started to experience a renaissance in the Eighties.

The “Meisterstück Solitaire Collection," the precious metal version of the Meisterstück, was introduced.

Numerous international sponsorship initiatives in the areas of literature, ballet and music marked the beginning of Montblanc’s world-wide commitment to art and culture.