1997

Montblanc Montre S.A. was established in Le Locle - the heart of the Swiss watch industry - to maintain the brand’s philosophy of master craftsmanship and to satisfy the high quality expectations made on Meisterstück watches.

Montblanc attracted great attention and recognition among top international jewelers when it participated in the Salon International de Haute Horlogerie (SIHH), the leading watch fair in Geneva and presented the masterly handcrafted Meisterstück watch for the very first time.

Furthermore, the third size of writing instruments – the pocket-sized mini "Meisterstück Hommage à Wolfgang Amadeus Mozart" - was introduced to the market.
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