2002

The new design concept for Montblanc boutiques was introduced with the opening of the new flagship store on the world’s most famous Boulevard, the Champs Elysées in Paris.

The "Profile Collection" - including the first rectangular watch from Montblanc – was presented at the Salon International de Haute Horlogerie in Geneva.

The Montblanc Cutting Edge Art Collection was established as a tribute to the brand's devotion to culture. As a guideline, pieces in the collection must include an interpretation of Montblanc’s world-famous trademark, the white star.

Montblanc became sponsor of the new Young Directors Project at the Salzburg festival, hosting a competition for young international theatre directors.
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