Category Management

Category Management

The name “Montblanc” is synonymous with writing instruments, leather goods, timepieces, accessories and smart devices which tell stories. In Category Management, we help write the success story of each individual product from the start. We accompany them from the initial concept through to the boutique; from the target group to the sales price. Responsible as we are for the development and planning of our product portfolio we operate on an intercultural level, and work closely on an interdisciplinary basis with the teams from Creative Management, Purchasing and PR. And yet we always remain focussed on our portfolio universe, without losing sight of the brilliant details of our individual creations. Irrespective of the product category, we represent the nexus where precise market knowledge meets discerning aesthetics, entrepreneurial thinking and path-breaking creativity.