About the Project
In 2002, Montblanc together with six international artists started an unusual art project: to mark the opening of the Montblanc Flagship Boutique on the Champs Elysées in Paris, Jean-Marc Bustamante, Sylvie Fleury, Gary Hume, David LaChapelle, Sam Taylor-Wood and Anne and Patrick Poirier each created a three-metre high shopping bag sculpture, hand made out of aluminium and printed with the artists’ design. These extraordinary works of art have since travelled around the world and have been shown at artistic events, in front of Montblanc Flagship Boutiques and at special locations such as in front of Rockefeller Center in New York, Martin Place in Sydney, the Waterfront in Cape Town, and on London’s Bond Street. With this project, Montblanc is continuing its longstanding tradition focusing on the challenge of developing and promoting extraordinary works of art and art projects, in collaboration with international artists, and the presentation of these works in extraordinary locations.
In 2011, almost 10 years after its start, the project is being continued with a seventh sculpture, an Art Bag created by the Dutch artist Marcel van Eeden. The new purchase by the Montblanc Cultural Foundation for the Hamburg Kunsthalle was shown on the occasion of its presentation to the public in front of the Museum in April 2011, together with all the other sculptures.