The Library Spirit - London

The Library Spirit – Episode: London

The second chapter of The Library Spirit campaign spotlights the rich literary heritage of London; the birthplace of countless literary legends and luminaries, this is a city that breathes the written word. Exemplifying timeless British elegance, while nurturing its creative alternative scene – London’s unlikely marriage of the classical with the unconventional makes it a breeding ground for inspiration and innovation.

The campaign takes place at the prestigious London Library, renowned globally for its legacy as a leading literary institution. Since opening in 1841, thousands of the world’s greatest writers and thinkers have been intimately associated with the library, drawing on its extensive collection to produce numerous canonical masterpieces. Pioneering diversity, intellectual curiosity and ground-breaking ideas, this setting brings Montblanc into its own analogous universe of words.


Montblanc Creative Director Marco Tomasetta has revisited the Maison’s Sartorial collection with elements inspired by the written word. Leather goods encapsulate the beauty of handwriting with elegant handles that resemble archive ink bottles, while overlapping constructions recall the shape of envelopes.


Through an innovative modularity system, the latest Sartorial styles combine elegant solutions and enhanced practicality, with smaller leather goods seamlessly fastening to larger bags. Carry more belongings with ease and make discreet complimentary combinations or bold contrasting ones.